FORTUNOFF JEWELRY

The Specs: 1900 sq ft

Client Challenge: Open an boutique store in fashionable Long Island that continues the experiences New Yorkers had for years at the famed 5th Avenue location.

Grid3 Solution: Take the famous Fortunoff mural that adorned the 5th Ave location and make it a centerpiece of the new store. Expand on the family feel of the Fortunoff experience with an interior that although new, remains comfortable and familiar. Take the handmade, edgy designs of the jewelry and allow it to be the focus by making the store interior a frame for the art in the cases.

 Final Word: A wonderful new home for an old family name.