LAVIANO JEWELERS LaViano Jewelers is dedicated to beauty. A feeling of expansive space is created through differing ceiling heights, the soffit moldings bathed in the soft glow of fluorescent light. Where watches are sold, the atmosphere of a men’s club is developed through distinctive millwork, elegant showcases and a recessed plasma screen. A second-generation store, LaViano Jewelers is committed to quality. The occasional flash provided by a leopard-skin ottoman, finely detailed millwork and wood-framed mirrors which further expand the space and enhance the store's character. Dedication to beauty sets this store apart.		“As a destination store LaViano Jewelers had huge flat windows, which we used to eliminate customers threshold resistance. We installed awnings in the appropriate color and branded them with the store logo to allow passersby to preview the merchandise. This is an upscale store without being intimidating,” says GRID/3 designer Ruth Mellergaard.